
01 · Why he started
He wanted to keep up with his kids. So he went for a walk.
Phil Asplin didn't set out to build a brand, and he wasn't out to become anyone's success story. He wanted to be there for his kids — properly, and for a long time — and walking was the one thing he could start that day. No programme, no gadget, no announcement. A pair of shoes, the road outside the door and a promise to himself to come back tomorrow. That first walk wasn't far and it wasn't fast. It counted because he took the next one.



